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Activity Provided By:

New England Culinary Institute

Marketing Theory

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Overview / Abstract:

This course is an introduction to marketing concepts and their application, and prepares students to evaluate and improve existing marketing practices for higher profitability, customer satisfaction, and efficient use of resources. Students examine the significance of a marketing plan, and how market research can help influence the various types marketing strategies management can useā€”from new product awareness, to market re-positioning. This course also gives students the opportunity to explore the world of marketing beyond the conventions of advertising and promotion.


Nov 24, 2020


Barista , Bartending , Culinary



Credits / Hours

5 Credits

Keywords / Search Terms

New England Culinary Institute

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