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The New School

Online Retailing

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Overview / Abstract:

This course introduces students to the online retailing environment and examines a variety of retail models, from the multichannel strategies of large retailers to small niche concepts. Students learn the retail terminology of the online fashion marketplace and compare Web and traditional brick-and-mortar or catalog retail formats. Special attention is paid to online consumers’ unique shopping habits, preferences, and responses to incentives. The course also examines methods of retail promotionin an interactive online envi


Dec 12, 2020


Graphic Design , Business & Management , Marketing , Sales


Live / Seminar



Keywords / Search Terms

The New School Seminar CE CME

LIVE Activity Location Details


New York City

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