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Activity Provided By:

The New School

Fashion Marketing in a Global Environment

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Overview / Abstract:

This course provides a foundation in fashion marketing strategy within a global context. Students learn marketing terminology and concepts through analysis of target markets, the global marketplace, branding communication, and the development of integrated marketing programs within the fashion industry. Students investigate the theoretical and practical underpinnings of marketing design and learn to build profitable customer relationships. The class examines the process of product planning, pricing, promotion, and distribution with a focus on global resources, opportunities, and threats. Students examine the role of marketing in a global business organization, learn the components of a formal marketing plan, and gain a strategic skill set related to marketing management, financial analysis, developing markets, and innovative problem solving. Limited to 16. Open to Non-Credit and Certificate Students. Open to Degree students with permission of program


Dec 12, 2020


Graphic Design , Business & Management , Manufacturing , Marketing , Sales


Live / Seminar



Keywords / Search Terms

The New School Seminar CE CME

LIVE Activity Location Details


New York City

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