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Activity Provided By:

The New School

Business Basics: Intellectual Property and Licensing

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Overview / Abstract:

Protect your ideas, designs, and creative works. Gain an understanding of intellectual property law and learn to identify and protect copyright, trademark, patent, and domain rights. Learn how to use licensing to turn intellectual property into money. Explore key topics using a variety of realistic case studies and your own concepts. Examine the roles of creator, licensor, agent, and licensee. Develop your own multicategory licensing program. Sessions focus on licensing agreements, partner selection, deal negotiations, brand licensing sales tools, and royalty revenue calculations. No previous business experience is required. Limited to 16. Open to Non-Credit and Certificate Students. Open to Degree students with permission of program


Dec 12, 2020


Business & Management


Live / Seminar



Keywords / Search Terms

The New School Seminar CE CME

LIVE Activity Location Details


New York City

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