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Activity Provided By:

The New School

All About Advertising

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Overview / Abstract:

Advertising is changing before our eyes. This course explores mobile media, social networks, viral and experiential campaigns, and user-generated, stealth, and guerilla marketing. We define psychographics, in-your-face appeals, behavioral targeting, and extreme imagery and language, as well as the newer advertising paradigms of Facebook, Twitter, and mobile device applications. This course features discussions with guest professionals in the field. Invited guests include Eric Weisberg, exec creative director of J. Walter Thompson; Carrie Wiltse, VP-advertising sales, NBC-
TV; Daryl Presgraves, director of communications, Gay, Lesbian, Straight Education Network; and Anna-Kate Roche (Lang ’08), associate creative director, fcbDraft, Chicago.


Dec 15, 2020


Business & Management , Marketing


Live / Seminar



Keywords / Search Terms

The New School Seminar CE CME

LIVE Activity Location Details


New York City

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